Five years ago, our journey didn’t begin with a large company or a polished marketing strategy—it started with a simple idea, a shared dream, and an attic filled with ambition. Together with my father and brother—a close-knit team with different strengths—we decided to build something we could fully stand behind: a brand that stands for quality, reliability, and adventure. That’s how Always Prepared was born.
In the early days, it was tough. We processed orders in the attic of our family home, packed everything by hand, and personally delivered packages to the post office. The days were long, filled with mistakes and lessons learned, but every step brought us closer to our goal. Where others might have given up, we became even more determined to improve.
Our love for dogs, adventure, and functionality was the driving force behind everything we did. We wanted to create products that weren’t just stylish but genuinely worked—in the rain, in the forest, during intense training sessions, or on a relaxed walk. Quality was never up for negotiation. We tested our gear under the harshest conditions, always putting ourselves and our dogs through real-world trials. If it wasn’t good enough for us and our dogs, it wasn’t good enough for anyone.
The journey wasn’t always smooth. There were moments of doubt, investments that didn’t pay off, and logistical nightmares. But every time we received a photo of a happy customer with their dog wearing our gear, or a message about how much better someone’s walks had become, we knew: this is why we do it.
Today, we’re incredibly proud that over 35,000 adventurers and dog lovers across Europe trust our products. From durable dog harnesses to practical outdoor gear—everything we create is built on the same principle we started with: no compromises, only the best quality. Our team has grown, we now have multiple warehouses and an international customer base, but that original passion remains unchanged.
At Always Prepared, we believe that adventure can start anywhere—in the mountains, on a muddy trail, or during a simple morning walk. What matters is being ready, setting out with confidence, and knowing your dog is as well-prepared as you are. That’s what drives us.
We continue to dream, grow, and improve with one goal in mind: to prepare you and your loyal companion for every adventure. Because in a world full of uncertainties, it’s comforting to know that you are Always Prepared.
Thank you for being part of our story.
Together, we push boundaries. Together, we are Always Prepared.